Business Administration: Marketing
Data Driven Marketing
1.5 credits
Statistical models of customer behaviour and past marketing actions, and applications to determining elements of the marketing mix.
Average
86.7%
Students
553
Sections
11
Grade distribution. <50: 0, 50-54: 0, 55-59: 0, 60-63: 0, 64-67: 0, 68-71: 1, 72-75: 7, 76-79: 15, 80-84: 116, 85-89: 217, 90-100: 193.
Historical Averages
2017–2024
Lowest section avg
81.7%
Highest section avg
90.2%
Terms offered
8
Some grade ranges were withheld by UBC to protect student privacy and are not shown above.
Grade data from ubc-pair-grade-data.
| Section | Activity | Status | Time | Instructor |
|---|---|---|---|---|
| BA1 | Seminar | Open | Mon 14:00-16:00, Wed 14:00-16:00 | — |
| BA2 | Seminar | Open | Mon 16:00-18:00, Wed 16:00-18:00 | — |
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