Commerce
Consumer Behaviour
3 credits
The use of consumer research and theory in marketing and policy decisions. Psychological, sociological and economic theory and research relevant to consumer behaviour are considered.
No ratings yet
Be the first to review this course.
Average
78.2%
Students
2678
Sections
66
Historical Averages
2014–2025
Lowest section avg
71.2%
Highest section avg
82.9%
Terms offered
12
Some grade ranges were withheld by UBC to protect student privacy and are not shown above.
Grade data from ubc-pair-grade-data.
No course reviews yet.