Commerce
Market Research
3 credits
The process of marketing research including topics such as problem/opportunity formulation, research objectives, data sources, research instrument design, sampling, data collection and processing and methods of data analysis.
No ratings yet
Be the first to review this course.
Average
77.6%
Students
2636
Sections
65
Historical Averages
2014–2025
Lowest section avg
70.5%
Highest section avg
86.7%
Terms offered
12
Some grade ranges were withheld by UBC to protect student privacy and are not shown above.
Grade data from ubc-pair-grade-data.
No course reviews yet.